Two years ago, we wrote about building a Slack bot to automatically tweet new JDriven blog posts, and inform us about this using our dedicated internal Slack channel. Life was simple then. If it was on Twitter, it was "online".

But the social media landscape has fragmented and augmented. The tech community has spread, at least across X, Mastodon, and Bluesky. So to reach our audience today, we have to tweet, toot and who knows what to reach them.

We needed to upgrade our trusty Slack bot from a single-channel poster to an omnichannel syndication engine. In this post, I’ll walk you through how I refactored our Deno-based Slack app to handle multiple platforms, manage distinct authentication protocols, and ensure we don’t spam our followers with duplicate posts.